Marketing Manager (Gamedev)

TL;DR

Marketing Manager (Gamedev): Promoting mobile games in Southeast Asia and designing comprehensive online and offline marketing activities with an accent on regional strategy and creative content production. Focus on executing full-cycle game launches, analyzing performance data, and building strategic partnerships across the SEA market.

Location: Singapore

Company

A game development studio specializing in high-quality mobile and cross-platform titles.

What you will do

• Design and execute comprehensive online and offline marketing activities for mobile games in Southeast Asia.
• Develop overall promotion strategies and set goals for the SEA operations team.
• Create copy, illustrations, and other creative content materials for regional publishing.
• Analyze performance data and summarize the effectiveness of executed marketing plans.
• Manage relationships with overseas channels and suppliers to ensure successful collaborations.
• Coordinate with the business development team to build and maintain partnerships across various industries in SEA.

Requirements

• Bachelor's degree or higher.
• 5+ years of marketing experience specifically within the Southeast Asian market.
• Proven experience in the full process of launching and iterating at least one overseas game product.
• Strong data-driven insights, logical thinking, and communication skills.
• Deep knowledge of the Southeast Asian gaming market and a passion for ACGN products.
• Must be based in Singapore

Nice to have

• Experience in marketing for cross-platform or open-world games.