Director, Performance Marketing (Marketing)

TL;DR

Director, Performance Marketing (Marketing): Owns paid acquisition and measurement systems to make performance legible, improvable, and scalable. Focus on defining channel strategy by segment and building incrementality into the operating rhythm.

Location: Toronto, Ontario, Canada. Hybrid work model combines remote work with access to office locations.

Salary: $210,000 - $262,000 CAD

Company

hirify.global empowers people everywhere to pursue their dreams by giving them all the help and tools they need to grow online.

What you will do

• Define the purpose, audience, and success criteria for each performance channel.
• Maintain a channel roadmap for paid search, paid social, programmatic, affiliate, and emerging channels.
• Partner with the central analytics team to co-own the measurement framework.
• Own the performance marketing budget with direct accountability for spend pacing, channel allocation, and CAC outcomes across US and international markets.
• Lead channel specialists across paid search, paid social, programmatic, and affiliate with clear ownership.

Requirements

• 10+ years in performance marketing with direct ownership of acquisition outcomes across multiple channels and customer segments.
• Demonstrated ability to think about channels strategically, not just operationally.
• Deep fluency in measurement: attribution modeling, incrementality testing, LTV cohort analysis, and signal quality in a privacy-constrained environment.
• Hands-on budget management experience.
• Experience serving both self-serve and sales-assisted acquisition motions.
• Excellent cross-functional communication, particularly with analytics, product, and sales stakeholders.

Nice to have

• Experience across SMB, mid-market, and international segments with meaningfully differentiated channel strategies for each.
• Familiarity with value-based bidding, predictive LTV inputs, and AI-powered media optimization as tools within a broader measurement system.
• Experience in B2B SaaS or subscription businesses with dual PLG and sales-assisted funnels.
• Understanding of PE operating environments and the capital efficiency expectations that shape budget governance.

Culture & Benefits

• Celebrate one another’s differences and have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• Encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family.