Vice President, Brand and Market Strategy (AI)

TL;DR

Vice President, Brand and Market Strategy (AI): Shaping the category narrative and market positioning for an enterprise AI platform with an accent on brand identity, executive storytelling, and go-to-market execution. Focus on scaling a high-performing team, aligning product messaging with revenue strategy, and establishing market authority through content and communication engines.

Location: Remote until Toronto or Vancouver offices are established; hybrid transition (50/50) expected thereafter.

Salary: $190,000 - $250,000 CAD base plus bonuses/commission.

Company

hirify.global is a leader in agentic marketing for multi-location enterprises, providing AI-powered solutions that automate and optimize visibility across search, hirify.globalal, and local discovery channels.

What you will do

• Define and evolve the core category narrative, positioning, and messaging architecture.
• Lead and scale the brand, creative, and product marketing organizations.
• Develop earned and owned media strategies to drive executive visibility and market authority.
• Ensure deep cross-functional alignment between brand narrative, product launch readiness, and sales enablement.
• Establish measurement frameworks to connect brand investment to business outcomes and pipeline impact.
• Partner with the executive leadership team to drive corporate communications and analyst engagement.

Requirements

• 7+ years of B2B Product Marketing experience in high-growth environments.
• Proven success in Head of Marketing or VP roles building and mentoring high-performing teams.
• Hands-on expertise in positioning, packaging, GTM planning, and competitive intelligence.
• Demonstrated ability to navigate executive-level dynamics and influence stakeholders.
• Exceptional written and verbal communication skills with the ability to distill complex concepts.
• Bachelor's degree in a related field.

Nice to have

• Experience specifically leading product marketing teams within a SaaS organization.
• Background in managing brand presence for multi-location enterprise brands.

Culture & Benefits

• Comprehensive health, dental, and vision insurance packages.
• 401(k) retirement plan with employer match.
• Flexible paid time off and quarterly wellness days.
• Collaborative, fast-paced environment with cross-functional team autonomy.
• Focus on professional development and career growth within an innovative company.