Direct Marketing Specialist (Gamedev)

TL;DR

Direct Marketing Specialist (Gamedev): Designing and automating direct marketing strategies to engage users, capture leads, and maximize revenue with an accent on hyper-personalization and data-driven journeys. Focus on scaling new direct marketing channels, especially in Asian and Chinese markets, and implementing automation into daily marketing workflows.

Location: Hybrid work model, requiring office presence several times (preferably 2 days per week) in the Warsaw office. Relocation package to Poland is available.

Salary: 8000 - 12000 PLN/month

Company

hirify.global's mission is to make games live forever by safeguarding and offering DRM-free classic PC games to millions of passionate gamers worldwide.

What you will do

• Manage direct campaigns and sendouts, including preparing templates, defining CTAs, and selecting content, focusing on KPIs like LTV, AOV, Gross Revenue, and churn rate.
• Explore and scale new direct marketing channels, including Mobile, SMS, and Web Push, with a focus on tailoring the approach to the Asian and Chinese markets.
• Manage trigger email campaigns throughout the customer lifecycle to maximize sales.
• Implement automation into daily marketing workflows to streamline repetitive tasks and focus on strategy.
• Deploy independent No-Code and Low-Code solutions to quickly implement workarounds and tech fixes.
• Coordinate projects with external tech providers and internal stakeholders to integrate new marketing tools into the hirify.global ecosystem.

Requirements

• 4+ years of proven experience in e-commerce, gaming, or digital services in roles related to CRM / Direct Marketing.
• Proficiency in Marketing Automation systems (e.g., SalesManago, HubSpot, GetResponse).
• Experience with mobile solutions (Web Push, In-App, SMS).
• Builder mindset with a passion for automating manual tasks.
• Strong data and personalization skills using Metabase, Google Analytics, and Excel.
• Ability to submit CV in English.

Culture & Benefits

• Competitive and fair salary.
• Opportunity to shape the future of gaming in a booming industry.
• Work on a global, highly creative business with passionate gamers and industry experts.
• Hybrid work model with flexibility to maintain work-life balance.
• Inclusive and diverse workplace with social perks, free coffee, tea, fruits, and an in-house cantina.
• Unlimited access to all hirify.global games and a dog-friendly office.