Senior Associate Director, Programmatic (AdTech)

TL;DR

Senior Associate Director, Programmatic (AdTech): Leading programmatic media planning and execution across display, video, and mobile platforms with an accent on strategic insight and consultancy to local markets. Focus on driving digital maturity, developing technology, and managing supplier relationships across EMEA markets.

Location: Must have the right to work in the UK and be based in London, United Kingdom

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Oversee programmatic accounts, ensuring timely optimization and proactive identification of tactical and strategic opportunities.
• Take full responsibility for client and team programmatic deliverables, including financial and commercial aspects.
• Collaborate with the Social / Cross-Channel Activation Director to deliver integrated channel strategy and support AdTech transformation projects.
• Consult with local territories to drive digital maturity across Display & Programmatic.
• Mentor individuals inside and outside of the team, encouraging their development and career plans.
• Assist with research, onboarding, and best practice development for emerging programmatic platforms.

Requirements

• Experience in a digital media agency or commensurate experience in digital roles managing teams.
• Experience planning and running large-scale programmatic accounts, preferably via DV360, Amazon, Trade Desk, AppNexus, Avocet.
• Advanced experience of YouTube (via Google Ads) is also required.
• Adept at running campaigns across multiple countries / languages.
• Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets.
• Experience delivering integrated digital campaigns for large clients across Search, Display, Social, etc.

Nice to have

• Extensive knowledge of Campaign Manager and the Google tech stack.
• Google AdWords Certification (including Video Certification).
• Experience with Doubleclick Search (plus certification).
• Experience with Google Analytics (plus certification).
• Experienced with programmatic tools and solutions to streamline workflows.

Culture & Benefits

• Investments in employees to help them do their best work.
• Opportunities to tap into the global hirify.global & WPP networks.
• Employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Hybrid approach, with teams in the office around four days a week.