Senior Growth Marketing Manager (ATL)

TL;DR

Senior Growth Marketing Manager (ATL): Leading hirify.global's Above the Line (ATL) acquisition strategy across various channels, including online video, audio, TV, CTV, YouTube, and Out of Home with an accent on planning, managing, optimizing, and scaling ATL budgets. Focus on creating campaigns that elevate brand awareness while driving measurable new user acquisition and revenue growth.

Location: Right to work in the EU/Austria, and we welcome candidates from diverse backgrounds, including those based outside of Vienna or those open to relocating.

Salary: A fair annual gross salary starting at € 75.000. Our final offer depends on your experience and qualifications.

Company

hirify.global is on a mission to build the world’s most-downloaded printing app, helping people turn their favorite moments into beautifully designed Photo Books and Prints.

What you will do

• Lead and manage hirify.global's Above the Line (ATL) acquisition strategy across a variety of channels.
• Take full ownership of planning, managing, optimizing, and scaling ATL budgets, with a focus on new user growth.
• Create campaigns that elevate brand awareness while driving measurable new user acquisition and revenue growth.
• Work closely with external agencies and partners to guide the development of high-quality media strategies, execution, and performance reporting.
• Develop and oversee a structured testing roadmap across different channels, formats, creatives, and markets.
• Collaborate with the User Acquisition and Brand teams to align on campaign planning, media strategy, messaging, creative, and growth targets.

Requirements

• Several years of experience in growth marketing, user acquisition, and media management, with expertise in TV, CTV, YouTube, and/or out-of-home media.
• Proven experience setting up and executing media plans, making bookings, and measuring success.
• Strong track record of managing large media budgets, with the ability to allocate spending based on impact rather than relying solely on channel benchmarks.
• A network of contacts across channels, networks, and agencies, ready to hit the ground running with campaign planning.
• Experience evaluating ATL performance using attribution, incrementality thinking, testing, and reporting techniques.
• Strong communication skills in English, both written and spoken.
• Right to work in the EU/Austria, and we welcome candidates from diverse backgrounds, including those based outside of Vienna or those open to relocating.

Nice to have

• Experience in a consumer app, e-commerce, DTC, subscription, or scale-up environment.
• International market experience.
• Background in FMCG, media agencies, or similar industries with robust brand and media ownership.

Culture & Benefits

• 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)
• Enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)
• Breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences
• We reimburse your public transport card for Vienna
• Join our yearly team-building hirify.global to exciting destinations
• Enjoy a premium membership on all hirify.global products

Hiring process

• Intro call with the Talent Acquisition team (30 min)
• Time-boxed, asynchronous challenge (4 h)
• Technical interview with the Hiring Team (1 h)
• Final interview with the Leadership team (1 h)