Retention Marketing Manager

TL;DR

Retention Marketing Manager (Mobile Apps): Building a comprehensive system of retention tools designed to increase user activation and retention. Focus on implementing updates and improvements to enhance product metrics and overall product performance.

Location: Remote or Hybrid. The choice is yours!

Company

hirify.global is a young tech company focused on mobile apps, from pet care to lifestyle.

What you will do

• Establish and maintain scalable processes that ensure best practices in converting free users into paid customers via email and push notifications campaigns.
• Develop and implement email and push notifications automation workflows.
• Manage and optimize automated omnichannel campaigns across email, web push, mobile push and SMS channels to drive customer engagement and retention, and to improve conversion rates and achieve premium user base growth.
• Conduct A/B tests of e-mail and push notification strategy, including delivery timing, segmentation performance, tailored offers, and subject line testing to develop best practices for ongoing email campaigns to optimize key email-marketing and product metrics.
• Create reports on campaigns' performance: segmentation, conversion rate, drop-off, and other key performance metrics.
• Collaborate closely with product and marketing teams to implement initiatives related to retention instruments, ensuring alignment with overall product strategy and customer experience.

Requirements

• 2+ year of experience with email automatization and push notifications campaigns: user onboarding, activation, engagement, and churn-reduction campaigns.
• Understanding of digital marketing and email fundamentals: CAN-SPAM regulations, GDPR and CCPA requirements, segmentation, CR/OR/CTR, IP/Domain reputation.
• Excellent analytical skills with a focus on making data-driven decisions to continuously improve campaign performance.
• Experience with A/B testing.
• English: Upper-Intermediate level and above and strong copywriting skills to compose “clickable” subject lines and letter texts.
• Experience in improving open rate, click rate.
• Systematic and structural approach to work.

Nice to have

• Initiative and proactivity in daily work.
• Interest in understanding how business works / interest in product thinking.
• Responsible and attentive to details to ensure accurate and error-free campaigns.

Culture & Benefits

• Time-off Policy - unlimited Out of office days
• Remote or Hybrid work. The choice is yours!
• Sport and education compensations
• Psychologists compensation
• Language courses compensation
• Team buildings and offsites (Spain, Italy, Portugal, Poland and other)

Hiring process

• HR interview -> Test task -> Technical interview -> Team fit interview -> Offer