CRM Campaign Manager (Ecommerce)

TL;DR

CRM Campaign Manager (Ecommerce): Creating and executing multi-channel lifecycle campaigns for a pet e-commerce leader with an accent on customer activation, engagement, and retention. Focus on setting up automated mailings and push notifications, leveraging data-driven testing, and collaborating across marketing and operations to drive impactful communication.

Location: Must be based in Madrid, Spain (Hybrid role: 60% office attendance required).

Company

A trailblazing pet e-commerce company with over 25 years of experience serving more than 12 million customers.

What you will do

• Create and execute customer-centric multi-channel lifecycle campaigns
• Manage setup for manual and automated mailings and push notifications
• Monitor campaign performance and leverage insights for continuous improvement
• Conduct A/B testing and benchmarking to optimize customer touchpoints
• Align with internal stakeholders including loyalty, product, and category management teams
• Execute ad booking campaigns based on vendor and stakeholder input

Requirements

• 1-3 years of CRM and Marketing Automation experience
• Fluent in English and Spanish
• BSc+ degree in business administration, e-commerce, marketing, or tech
• Analytical mindset with experience in customer data and CRM processes
• Proven track record of managing complex, high-impact projects

Nice to have

• Experience in the FMCG industry
• Proficiency in additional languages

Culture & Benefits

• Hybrid working model (60% office, 40% remote)
• 28 days of annual vacation
• Private medical health insurance
• Option to work from abroad for up to 20 days per year in approved countries
• 20% employee discount across all products
• Access to training, development opportunities, and wellbeing offers