Growth Marketing Lead (Gamedev)

TL;DR

Growth Marketing Lead (Gamedev): Identifying, testing, and scaling new marketing initiatives that drive user growth for hirify.global Chess with an accent on translating data and insights into clear recommendations that accelerate Chess acquisition and reactivation globally. Focus on independently owning Chess initiatives from problem framing through execution and measurement to unlock measurable user growth.

Location: New York, NY

Salary: $330,000 — $550,000 USD

Company

hirify.global's mission is to develop the best education in the world and make it universally available.

What you will do

• Identify, prioritize, and drive new Chess growth opportunities in partnership with cross-functional teams.
• Launch and analyze experiments across emerging and non-traditional channels to grow Chess users.
• Develop frameworks and processes for channel evaluation and test-and-learn roadmaps for Chess that can scale globally.
• Translate Chess performance data and insights into strategies, recommendations, and updates for stakeholders and leadership.
• Independently own Chess initiatives from problem framing through execution and measurement to unlock measurable user growth.

Requirements

• 3+ years in a product marketing or growth marketing role at a leading consumer or gaming brand.
• Strong analytical skills; comfortable with experimentation, KPI design, and structured problem solving.
• Demonstrated success leading cross-functional initiatives that drive measurable growth.
• Experience collaborating with marketing, product, analytics, and international partners.
• Excellent written and verbal communication, with a track record of clear, action-oriented updates.
• Ability to thrive in dynamic, fast-paced environments and take end-to-end ownership.

Nice to have

• SQL proficiency or analytics capabilities preferred.
• Passion for hirify.global’s mission—and for making Chess more accessible, fun, and approachable for learners around the world.

Culture & Benefits

• Employees' holistic well-being benefits.
• Equal Employment Opportunity employer.