Creative Producer (UGC)

TL;DR

Creative Producer (UGC): Scaling high-performing video assets across TikTok and Snapchat for a global health app with an accent on performance-driven content cycles and iterative testing. Focus on building repeatable production systems, translating data insights into engaging scripts, and managing creator pipelines to drive installs and UA metrics.

Location: Hybrid (3 days per week in the office).

Company

hirify.global is the world’s leading female health and fitness app, serving over 80 million monthly users with AI-powered, clinically backed digital health solutions.

What you will do

• Develop and prioritize creative concepts based on performance signals and market insights.
• Translate data-driven insights into effective video scripts and creative briefs.
• Manage the end-to-end UGC production cycle, collaborating with creators, influencers, and editors.
• Partner with the User Acquisition team to rigorously test creatives and evaluate performance.
• Identify winning concepts and scale them through structured iteration.
• Ensure a consistent, high-volume flow of video assets that meet platform dynamics and quality standards.

Requirements

• 2+ years of experience in UGC production or performance creative.
• Strong expertise in TikTok and short-form video production.
• Proven ability to manage creative pipelines, including budgeting and resource allocation.
• Experience translating performance data into actionable creative briefs.
• Fluent English proficiency is required with a track record of creating content for US audiences.
• Ability to operate at high speed while maintaining consistent output quality.

Nice to have

• Experience in performance marketing and user acquisition dynamics.
• Strong background working with motion designers and video editors.

Culture & Benefits

• Competitive salary with regular annual reviews and performance incentives.
• Comprehensive paid leave including holidays, sick leave, and female health leave.
• Enhanced parental leave policies for all family structures.
• Access to professional growth opportunities and learning support.
• 5-week fully paid sabbatical after 5 years of service.
• Health, pension, and well-being perks, including free Flo Premium access.