Content Marketing Specialist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Content Marketing Specialist (AI/SaaS): Developing and executing comprehensive content strategies for an IT services company with an accent on lead generation, SEO optimization, and brand storytelling. Focus on creating high-quality long-form content, maintaining marketing assets, and aligning messaging across digital channels to drive conversion in a B2B IT environment.
Company
is an IT firm specializing in web, mobile, low-code, and AI software solutions for clients in the USA and Europe.
What you will do
- Write and edit diverse marketing materials including blog posts, case studies, whitepapers, and landing pages.
- Develop and refine the brand voice, messaging hierarchy, and overall content strategy.
- Collaborate with designers and developers to manage and optimize website content.
- Conduct SEO keyword research, content audits, and create briefs for new pieces.
- Support lead generation and sales teams by creating high-impact marketing assets like presentations and brochures.
- Analyze content performance metrics to drive continuous improvement and conversion growth.
Requirements
- 5+ years of experience in marketing or content roles with at least 3 years in IT outsourcing.
- Deep expertise in B2B marketing funnels and the IT buyer journey.
- Proven ability in SEO copywriting and on-page optimization techniques.
- Experience with content management systems, specifically Webflow.
- Strong research skills to translate complex technical topics into engaging business content.
- English proficiency: C1 level required for professional writing and editing.
Culture & Benefits
- Flexible work schedule with a fully remote policy.
- 20 working days of paid vacation and 5 sick days.
- Structured performance review system with meetings every 6 months.
- Financial compensation for professional training and certifications.
- Direct collaboration with leadership and opportunities for creative self-expression.
Hiring process
- Quick and efficient hiring process.
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