Content Lead (AI)

TL;DR

Content Lead (AI): Driving hirify.global's editorial strategy and content engine to educate the market on AI agents with an accent on integrated, program-based storytelling and brand consistency. Focus on managing the full content lifecycle, utilizing AI for scaled production, and crafting high-impact messaging for diverse B2B enterprise personas.

Location: Hybrid role based in Warsaw, Poland

Company

hirify.global is a leader in AI-powered customer interaction, building AI Agents that automate millions of conversations for global brands.

What you will do

• Define and evolve the hirify.global brand voice across all marketing materials, sales decks, and web content.
• Develop and execute an editorial calendar that integrates blog, newsletter, webinars, and social media into cohesive campaigns.
• Own the end-to-end customer storytelling pipeline, including interviews and content packaging for various channels.
• Manage the full lifecycle of webinars and digital events, turning them into reusable content flywheels.
• Produce high-converting sales enablement assets, including one-pagers, outbound templates, and email sequences.
• Leverage AI tools for strategic research, drafting, and production to maximize content output and quality.

Requirements

• Proven experience in B2B marketing, specifically within SaaS or technology sectors.
• Demonstrable skill in thinking in programs rather than isolated content pieces.
• Expertise in adapting messaging for different buying personas and stages without losing brand identity.
• Fluency in using AI tools for content research, drafting, and production.
• Ability to translate complex technology into simple, clear, and engaging narratives.
• Must be able to work in a hybrid model in Warsaw, Poland.

Nice to have

• Experience at a challenger or category-creating brand.
• Background in AI, automation, or customer experience.
• Familiarity with tools like HubSpot, Webflow, or similar.
• Strong portfolio demonstrating range in web copy, long-form, and campaign development.

Culture & Benefits

• AI-native working culture that leverages technology to amplify individual impact.
• Opportunity to shape the voice and strategy of a fast-growing, market-leading AI company.
• Strategic, high-autonomy role with direct impact on GTM execution.
• Work with a high-performing team focused on innovation and market education.