Planner/Buyer (Marketing)

TL;DR

Planner/Buyer (Marketing): Developing and executing data-informed media campaigns across digital and traditional channels with an accent on budget management, audience insights, and market trend analysis. Focus on driving client business performance through innovative, data-driven planning and seamless collaboration with internal teams.

Location: Must be based in or able to commute to Edinburgh, UK (Hybrid: 4 days/week in office)

Company

hirify.global is a global AI-driven media operating unit that combines data, technology, and creative expertise to deliver personalized media investment strategies.

What you will do

• Develop and execute multi-channel media campaigns including Digital, Press, Radio, and OOH.
• Assess media options and compile detailed, data-driven recommendations for clients.
• Manage campaign finances and ensure efficient budget utilization.
• Provide actionable insights on target audiences and shifting market trends.
• Collaborate closely with Account Directors to ensure high-quality delivery and client value.
• Support and mentor junior team members to foster a culture of growth and innovation.

Requirements

• Proven track record in media planning and buying.
• Strong analytical mindset with the ability to interpret data for campaign strategy.
• Proficiency in Excel for numerical analysis and campaign reporting.
• Excellent organizational skills and attention to detail.
• Strong communication skills to collaborate effectively with clients and cross-functional teams.
• Proactive and professional attitude with a drive to deliver industry-leading work.

Culture & Benefits

• Comprehensive benefits including medical, vision, and dental insurance.
• Group retirement plans to support long-term financial health.
• Significant paid time off and designated mental health awareness days.
• Access to global WPP network learning resources and professional development.
• Collaborative environment with regular team-building events and knowledge-sharing sessions.
• Commitment to an inclusive culture and equal opportunity employment.