Specialist, Media Strategy (Gamedev)

TL;DR

Specialist, Media Strategy (Gamedev): Assisting in building full-funnel paid media campaigns across the game portfolio with an accent on driving awareness, engagement, and conversion across key campaign beats. Focus on translating business objectives into high-impact media frameworks and collaborating with regional, agency, and internal activation teams.

Location: Onsite in Santa Monica, California, United States of America, four days per week. Work arrangements may change at the company's discretion to meet business needs.

Salary: $55,800.00 - $103,230.00 Annual.

Company

hirify.global is a leading videogame company with iconic franchises and a focus on innovation and inclusivity.

What you will do

• Develop holistic, full-funnel paid media strategies aligned to brand and performance objectives.
• Define channel mix, audience approach, budget allocation, and flighting strategy across major campaign beats.
• Partner with media agency and vendors to create plans with first-to-market and effective tactics.
• Align media strategy to messaging, positioning, and creative pillars in partnership with brand marketing.
• Build strategic frameworks for tentpole moments including reveals, launch, seasonal updates, and promotions.
• Collaborate with regional, agency, and internal activation teams to create strong cross-channel plans.

Requirements

• 2–4+ years of experience in paid media strategy, media planning, or performance marketing.
• Experience developing multi-channel media strategies across platforms such as Linear, OOH, CTV, Meta, YouTube, TikTok, Google, Twitch, programmatic, and emerging channels.
• Strong understanding of full-funnel marketing and attribution models.
• Experience managing budgets in the $2MM+ range preferred.
• Experience working on entertainment, gaming, or culturally driven brands preferred.
• Proficiency in AI, Microsoft and Google Suites, and media forecasting models.

Nice to have

• Media agency experience on a gaming or entertainment client.
• Experience on an integrated planning and activation team.

Culture & Benefits

• Comprehensive benefits promoting physical, emotional, and financial well-being.
• Medical, dental, vision, health savings account, and other healthcare spending accounts.
• 401(k) with Company match, tuition reimbursement, and charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, and parental leave.
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs.