CRM Specialist (Igaming)

TL;DR

CRM Specialist (Igaming): Implementing and managing marketing automation campaigns for customer engagement with an accent on lifecycle management and personalized communication. Focus on building complex automated workflows in Customer.io, analyzing user behavior data, and driving retention through multi-channel outreach.

Location: Remote (Worldwide)

Company

A global software developer providing high-tech solutions for the iGaming industry.

What you will do

• Implement and manage campaigns to optimize customer engagement
• Execute full-cycle management of automated workflows and triggers within Customer.io
• Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)
• Plan and execute targeted multi-channel marketing campaigns including Email, SMS, and Push notifications
• Track and analyze key performance indicators such as Churn rates and Retention Rates
• Monitor user behavior and ensure personalized messaging aligns with user preferences

Requirements

• 1+ year of professional experience in customer-facing or analytical roles
• Strong hands-on experience with Customer.io is mandatory
• Ability to work with data, spot trends, and make decisions based on performance metrics
• English proficiency: B2 level or higher is essential
• Proactive approach and excellent teamwork abilities

Nice to have

• Understanding of Online Gambling

Culture & Benefits

• Comprehensive private insurance package
• Paid gym membership and dedicated mental health program
• Free online English lessons and local language courses
• Flexible work environment with additional day off per calendar year
• Extensive professional growth opportunities including internal workshops and conference participation