CRM Specialist (iGaming)

TL;DR

CRM Specialist (iGaming): Managing end-to-end CRM campaigns to drive customer retention and revenue growth with an accent on data-driven player segmentation and performance optimization. Focus on developing personalized marketing strategies, analyzing user journeys, and ensuring campaign compliance in a fast-paced environment.

Location: Must be based in or able to work from Mauritius (Hybrid)

Company

hirify.global is a leading omnichannel technology solutions provider to the Sportsbook and iGaming industry, focusing on emerging markets.

What you will do

• Oversee CRM campaigns across SMS, push notifications, and web channels to drive engagement.
• Develop and implement strategies to improve player retention and reduce churn rates.
• Create targeted player segments using customer data for personalized marketing initiatives.
• Analyze CRM performance metrics, user journeys, and website conversion cycles to inform strategic decisions.
• Ensure all marketing activities comply with responsible gaming regulations and standards.
• Perform copy editing and translation tasks between English and French.

Requirements

• 2-3 years of professional experience in CRM or marketing.
• Fluent in English (written and verbal).
• Advanced proficiency in Excel for reporting and data analysis.
• Strong project management skills with the ability to handle multiple brand priorities.
• Must be available for hybrid work in Mauritius.
• Excellent communication and relationship-building capabilities.

Nice to have

• Fluency in French.
• Prior experience with the Optimove platform.

Culture & Benefits

• Hybrid work model.
• Annual discretionary performance bonus.
• Annual salary reviews.
• 22 days of paid annual leave.
• Travel commute allowance.
• Personalized learning and development programs.