Creative Producer UGC Lead (TikTok/Snap)

TL;DR

Creative Producer UGC Lead (Marketing): Shaping global influencer strategies and driving user acquisition across TikTok and Snap with an accent on performance-driven content storytelling. Focus on scaling creator programs, analyzing campaign metrics to maximize ROAS, and integrating authentic influencer content across the full funnel.

Salary: From €3,000 gross per month

Company

hirify.global is the world’s #1 health and fitness app dedicated to female health, supporting millions of users with AI-powered, clinically-backed tools.

What you will do

• Develop and execute global influencer strategies that drive installs and brand impact.
• Manage the end-to-end lifecycle of influencer campaigns, including vendor and agency coordination.
• Repurpose creator content to ensure consistent performance across paid social channels and in-app experiences.
• Analyze campaign performance using metrics such as CPI, CTR, and ROAS to drive operational excellence.
• Stay ahead of cultural trends and emerging platforms to maintain authentic brand presence.
• Collaborate with cross-functional teams to align influencer efforts with broader growth objectives.

Requirements

• 3–5+ years of influencer marketing experience
• Proven understanding of the influencer ecosystem, specifically TikTok, Instagram, and YouTube.
• Ability to interpret digital marketing metrics and utilize social listening for strategy development.
• Experience managing high-volume campaigns with operational precision.
• Strong background in driving performance across the full marketing funnel.
• Experience working with US and other English-speaking markets

Nice to have

• Experience in consumer apps or digital health products.
• Knowledge of ambassador or affiliate program management.
• Collaboration experience with growth marketing or product teams.
• Familiarity with tools like CreatorIQ, Looker, and Jira.

Culture & Benefits

• Competitive salary with annual performance reviews.
• Hybrid work model with 3 days per week in the office.
• Enhanced parental leave and health-focused leave benefits.
• Structured professional growth and learning support.
• 5-week fully paid sabbatical after 5 years.
• Access to health, pension, and well-being perks.