Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Shaping the go-to-market strategy for the Velocity segment, focusing on scalable demand generation, industry marketing, and partner motions. Focus on identifying new market opportunities, developing scalable playbooks, and aligning cross-functional teams to accelerate growth.

Location: South San Francisco HQ, Toronto, New York, Seattle, or Chicago

Salary: $174,200 - $261,200

Company

hirify.global is a financial infrastructure platform for businesses, used by millions of companies to accept payments, grow their revenue, and accelerate new business opportunities.

What you will do

• Identify new growth opportunities using customer insights, sales data, and market trends, translating them into actionable GTM strategies and product roadmap recommendations.
• Partner with regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on the tech-forward ICP in target industry verticals.
• Use data and insights from Sales and SD teams to identify opportunities to improve the sold funnel.
• Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate hirify.global and help sales teams win.
• Develop and own program roadmaps and KPIs to ensure accountability and measure impact.

Requirements

• 11+ years of product marketing experience, preferably in B2B tech.
• Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs.
• A builder mentality with a strong bias to action, comfortable with ambiguity, experimentation, and adaptation.
• Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives.
• Exceptional cross-functional leadership and ability to influence across all levels and functions.
• Proven ability to partner with Sales to build a high-velocity sales motion.

Nice to have

• Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset.
• A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly.
• Power user (and builder) of AI-powered tooling.
• Experience designing and scaling programs across multiple geographies.

Culture & Benefits

• Opportunity to put the global economy within everyone's reach.
• Work with millions of companies, from the world’s largest enterprises to the most ambitious startups.