CRM Manager (Igaming)

TL;DR

CRM Manager (Igaming): Managing a team of executives and creatives to drive customer retention and engagement with an accent on lifecycle strategy and promotional planning. Focus on executing multi-channel campaigns, analyzing performance KPIs, and optimizing customer conversion and revenue growth within the online sportsbook and casino industry.

Location: Sofia, Bulgaria (Onsite)

Company

hirify.global is a leading global gaming technology company delivering business intelligence-driven software and content for regulated markets.

What you will do

• Lead, mentor, and develop a team of CRM executives.
• Manage end-to-end multi-channel CRM processes and campaign lifecycles.
• Drive conversion of registered users and implement automated lifecycle campaigns to reduce churn.
• Plan and execute promotional calendars aligned with budget and stakeholder requirements.
• Analyze customer data and KPIs to provide actionable insights and performance reports.
• Collaborate with technical, product, and QA teams to ensure seamless campaign delivery.

Requirements

• 2–3 years of proven experience in CRM management within the online sportsbook or casino industry.
• Expertise in executing CRM lifecycles and engagement activities.
• Strong presentation and communication skills.
• English: Professional proficiency required.
• Ability to work onsite in Sofia, Bulgaria.

Nice to have

• Previous experience working with hirify.global software.
• Experience delivering CRM programs for North American markets.

Culture & Benefits

• Comprehensive health and dental insurance, life insurance, and MultiSport card.
• 25 days of paid annual leave.
• Food, travel, and wellness allowances.
• Continuous growth through company-sponsored seminars and training.
• Bonus schemes for life events such as weddings and births.