Head Of User Acquisition (Igaming)

TL;DR

Head of User Acquisition (Igaming): Leading paid growth at Vegas Bonanza, owning the full acquisition operation across Meta and Snapchat with an accent on strategy, channel execution, creative testing, team management, and performance accountability. Focus on building and running a high-velocity creative testing pipeline, defining winner criteria, and scaling winners immediately across variations and localizations.

Location: Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.
• Lead internal UA specialists and external agencies, setting direction and driving execution quality.
• Build and run a high-velocity creative testing pipeline, defining winner criteria and scaling winners.
• Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop.
• Own CPA, CVR, ARPU, and LTV tracking, delivering structured performance reporting daily and weekly.
• Enforce compliance frameworks across all creatives and funnels, auditing rejections and defining rules for future scaling.

Requirements

• 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.
• Experience managing internal teams and external agencies simultaneously.
• Strong background in creative testing pipelines and data-driven optimization.
• Advanced skills in A/B testing, marketing analytics, and ad automation tools.
• Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.
• Fluent in English.

Culture & Benefits

• Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities with a flexible independent contractor agreement.

Hiring process

• After submitting your application, a thorough review is conducted, typically taking 3 to 5 days.
• If there is a potential fit, proceed with a Recruiter Screening (40 minutes).
• Technical Interview (45 minutes) and Final Interview (30 minutes).