Martech Lead (Ai)

TL;DR

MarTech Lead (AI): Owning hirify.global's Martech ecosystem, including CMS, marketing systems, automation, analytics, and AI-powered tooling with an accent on ensuring it runs at the pace and quality the marketing team needs to grow. Focus on identifying where AI and automation can meaningfully reduce manual work, and turning those opportunities into practical, scalable solutions.

Location: Vilnius, Lithuania

Salary: Starting from €3230 - 4850 gross per month, depending on experience.

Company

hirify.global is a growing fintech scale-up on a mission to champion financial freedom with care.

What you will do

• Own the full Martech stack across CMS, marketing systems, automation, analytics, and AI-supported workflows.
• Define and execute a technical roadmap aligned to web-first acquisition OKRs.
• Oversee all CMS and WordPress development, providing clear direction and quality control to two contract developers.
• Lead integrations between the website, marketing platforms, analytics (GTM, GA4), and automation systems.
• Work within a cross-functional squad to translate business goals into well-scoped, estimable tasks.
• Identify opportunities to reduce manual work through AI and automation, and lead the implementation of practical solutions.

Requirements

• Proven experience in a Martech, digital operations, or technical marketing role.
• Hands-on experience with CMS platforms (WordPress strongly preferred), marketing systems including CRM and automation tools, and analytics.
• Experience building or integrating AI-driven workflows, agents, or orchestration tools (e.g. LangGraph, n8n, or similar).
• Strong understanding of web integrations, API-based workflows, and marketing analytics (GTM, GA4).
• Experience managing or overseeing developers, freelancers, or technical contractors.
• Strong communication skills — comfortable working across marketing, product, and engineering stakeholders.

Nice to have

• Experience leading cross-functional technical or Martech initiatives from scoping to delivery.
• Interest in testing emerging tools and a track record of driving practical digital innovation.
• Familiarity with Wordpress and programmatic SEO at scale.

Culture & Benefits

• Competitive Salary and Comprehensive Benefits including healthcare insurance and a wellbeing package.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet-Friendly Office.
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.