Account Director, Social (Paid Social)

Location: Manchester, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Lead paid social campaign activation and delivery across platforms including Meta, Twitter, Snap, TikTok, and Pinterest.
• Oversee campaign planning, setup, quality assurance, pacing, troubleshooting, optimization, and performance reporting.
• Manage and develop a team of paid social specialists, including coaching, workload management, recruitment, and career progression.
• Lead client calls, presentations, campaign reviews, and end-of-campaign reporting.
• Build relationships with clients, media partners, and internal stakeholders while aligning paid social with broader digital and communications strategies.
• Develop testing and learning agendas, identify innovation opportunities, and ensure accurate finance processes.

Requirements

• Extensive experience setting up and optimizing paid social campaigns across major social platforms.
• Experience planning large-scale paid social campaigns for brand and direct-response objectives.
• Strong analytical and reporting skills, including identifying trends and recommending actions.
• Proven experience managing, training, and mentoring social specialists, preferably in an agency environment.
• Experience managing clients and external stakeholders, presenting insights, and leading calls.
• Right to work in the United Kingdom is required.

Nice to have

• Training certifications such as Meta Blueprint.
• Experience identifying and presenting paid social testing and innovation opportunities.

Culture & Benefits

• Collaborative environment focused on curiosity, kindness, growth, and meaningful public-sector impact.
• Access to global hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups and regular in-office events.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Flexible arrangements and accommodations can be discussed during the interview process.