Web & SEO Specialist (AI)

TL;DR

Web & SEO Specialist (AI): Managing the full search landscape and website content platform with an accent on traditional SEO and emerging AI-driven search (LLMs). Focus on architecting site visibility, optimizing user conversion journeys, and leveraging data to drive strategic content decisions.

Location: Must be based in or able to commute to Tysons, Virginia (Hybrid role, 4 days/week in-office)

Company

hirify.global is a leading cloud-based platform for smart security and the Internet of Things, innovating in areas like AI, video analytics, and machine learning.

What you will do

• Develop and execute comprehensive strategies for both traditional search and AI-driven platforms like SGE and Perplexity.
• Act as the primary owner for website content updates and page management within the CMS.
• Advise on technical site architecture, schema markup, and Core Web Vitals to improve search authority and featured snippet performance.
• Collaborate with cross-functional teams to launch SEO-optimized web pages and run A/B tests to improve conversion rates.
• Analyze performance data using GA4, Google Search Console, and SEMrush to provide actionable business insights.

Requirements

• 3+ years of professional experience in SEO, content strategy, and website management.
• Deep expertise in core SEO and analytics tools including SEMrush, Ahrefs, and Google Analytics 4.
• Solid understanding of modern search evolution, including LLMs and Answer Engine Optimization (AEO).
• Proven ability to manage content within a modern CMS.
• Must be authorized to work in the United States; no sponsorship available.
• Ability to work from the office 4 days per week in Tysons, VA.

Nice to have

• Google Analytics certification.
• Experience using AI-powered content optimization tools.
• Working knowledge of HTML and CSS for minor technical adjustments.

Culture & Benefits

• Comprehensive benefits including subsidized medical plans and HSA contributions.
• 401(k) retirement plan with employer match.
• Paid maternity, bonding leave, and vacation time that increases with tenure.
• Collaborative environment with a strong focus on team culture and corporate events.
• Casual dress work environment.