Performance Marketing Manager (iGaming)

TL;DR

Performance Marketing Manager (iGaming): Driving scalable paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt with an accent on ROAS optimization, mobile app installs, and FTD-focused funnels. Focus on managing 7-figure budgets, executing rigorous A/B testing frameworks, and leveraging AppsFlyer for attribution and cohort analysis.

Location: Must be based in or able to work onsite in Concord, Ontario, Canada

Company

hirify.global is a performance-driven marketing agency and product company helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale high-volume monthly budgets while ensuring strong ROAS and user lifetime value.
• Collaborate with creative teams to produce high-performing static and video assets based on data insights.
• Execute structured A/B testing frameworks to identify winning audiences, placements, and creatives.
• Utilize AppsFlyer for event mapping, attribution, and cohort analysis.
• Monitor platform changes like SKAN and privacy updates to proactively adapt acquisition strategies.

Requirements

• 4+ years of hands-on experience in performance marketing or user acquisition.
• Deep expertise in managing large-scale annual budgets with measurable performance impact.
• Proven ability in campaign optimization, bid strategy, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Ability to translate complex data into clear strategic actions.
• Must be able to work onsite in Concord, ON.

Nice to have

• Experience in iGaming is highly preferred.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating Meta Pixel or TikTok Events API.

Culture & Benefits

• High-impact role within a fast-scaling global company.
• Competitive compensation packages with performance-based bonus structures.
• Direct collaboration opportunities with senior leadership and creative teams.
• Access to premium advertising technology and ad-tech stacks.
• Growth-oriented work culture focused on analytical and creative excellence.