Senior Marketing Manager (Cosmetics)

TL;DR

Senior Marketing Manager (Cosmetics): Supporting the development and execution of the U.S. Marketing strategy for Burberry Makeup with an accent on strategic brand planning and delivering the national marketing strategy and execution in Luxury Department Stores, and e-Commerce channels. Focus on identifying new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.

Location: New York, UNITED STATES

Salary: $130,000-$145,000

Company

hirify.global is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

What you will do

• Develop and execute brand strategy to reach Sales, Productivity and Financial targets for the luxury makeup brand cluster.
• Lead Performance analysis and program deep dives.
• Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
• Support the media planning process for the brand.
• Develop complete promotional programs and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
• Strategically plan the coming years based on learnings, insights and a hunger for innovation.

Requirements

• Bachelor’s Degree in Marketing or a related field is required.
• 7+ years of relevant work experience in marketing or product management; color cosmetics experience is required.
• Innovative team-oriented leader with proven success creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
• Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.
• Digitally savvy, with marketing knowledge across media – digital, social, influencer, print, OOH.
• Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel).

Nice to have

• Experience with US luxury department channels (Bloomingdales, Nordstrom and Macy’s).
• Experience working with a license-brand.
• Passion for the beauty industry and Burberry brand.

Culture & Benefits

• Work in a diverse environment with a team of professionals.
• hirify.global’s global omni-working policy provides the option to work up to 50% of your month remotely.
• Committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.