Analytics Director (Beauty)

TL;DR

Analytics Director (Beauty): Leading the analytics function for a beauty brand, setting the strategic direction for data and insight across 15 markets with an accent on measurement architecture, executive-level reporting, and tech stack strategy. Focus on translating social performance data into strategic recommendations and building scalable measurement architectures.

Location: Hybrid, 2-3 days per week in London, England, United Kingdom

Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries.

What you will do

• Set the analytical vision and measurement strategy for social operations across various content formats.
• Define measurement standards and methodologies to deliver actionable intelligence across 15 markets.
• Translate social performance data into strategic recommendations for content strategy and channel investment.
• Lead competitive and category intelligence for beauty and personal care.
• Manage the analytics function budget and contribute to studio commercial planning.
• Identify data and insight capabilities to support new business development.

Requirements

• A proven track record leading analytics or data insight functions within a social-specialist, in-house studio, or integrated agency environment.
• Expert knowledge of social measurement across organic, paid, influencer, and UGC.
• Experience leading, developing, and retaining analytics teams.
• Deep familiarity with social analytics and listening technology landscape, including platforms such as Brandwatch, Sprinklr, Talkwalker, Meltwater, and Dash.
• Strong data visualisation and storytelling skills.
• Professional proficiency in English: C1+ required; additional languages are a plus.

Nice to have

• Experience in beauty, personal care, wellness, or FMCG.

Culture & Benefits

• Be ambitious to succeed.
• Be imaginative to push the boundaries of what’s possible.
• Be inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients and creations.