Lifecycle Retention Manager (Marketing)

TL;DR

Lifecycle Retention Manager (Marketing): Owns the retention strategy across onboarding, re-activation, churn prevention, and long-term LTV growth with an accent on transactional emails, re-activation flows, and onboarding journeys. Focus on A/B testing, lifecycle automations in Klaviyo, and collaboration with product, engineering, design, and copy teams.

Location: Vilnius, Lithuania: 4 days onsite, 1 flexible day remote.

Salary: 3000 – 4300 EUR/month.

Company

hirify.globalverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses.

What you will do

• Own the retention strategy across onboarding, re-activation, churn prevention, and long-term LTV growth.
• Manage and optimize transactional emails to improve customer experience and business performance.
• Build and continuously improve re-activation flows to recover lost subscribers.
• Test and enhance onboarding journeys to boost activation and early retention.
• Launch, manage, and optimize lifecycle automations in Klaviyo based on customer behavior and subscription status.
• Collaborate closely with product, engineering, design, and copy teams to improve retention performance.

Requirements

• Have proven hands-on experience in retention, lifecycle, or CRM marketing.
• Bring strong experience working with Klaviyo.
• Possess a strong technical understanding of automations, segmentation, triggers, and integrations.
• Be confident in analyzing customer lifecycle data and turning insights into actionable improvements.
• Be proactive, independent, and comfortable taking full ownership of your work.

Nice to have

• Have experience with Postmark, ActiveCampaign, or similar tools.

Culture & Benefits

• Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
• 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food.
• Rooftop and cellar events and 10 social clubs.
• Public transport card for Vilnius and Perks.lt perks.
• €1100 yearly budget to fuel personal or team growth.