Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Designing and executing data-led growth initiatives to drive acquisition and conversion for funding and banking products with an accent on conversion rate optimization (CRO) and funnel performance. Focus on managing paid digital agency partnerships, analyzing user behavior, and collaborating with cross-functional teams to improve lead quality and system efficiency.

Location: Cape Town, South Africa

Company

hirify.global provides financial solutions for businesses, specializing in digital-first lending and banking products.

What you will do

• Plan and execute full-funnel marketing initiatives to increase demand and conversion.
• Optimize website performance by analyzing heatmaps, funnels, and user behavior data.
• Design and run A/B tests for landing pages, forms, and marketing copy.
• Manage paid digital agencies to ensure campaign delivery, cost efficiency, and ROI.
• Ensure all acquisition campaigns align with the company’s brand identity and tone.
• Collaborate with Sales, Product, and Data teams to refine audience targeting and lead quality.

Requirements

• 4–7 years of experience in growth, digital, or performance marketing.
• Proven track record in improving website conversion rates.
• Experience managing paid media channels through external agencies.
• Understanding of brand messaging and integrated campaign delivery.
• Analytical mindset with proficiency in tools like GA4 and Looker/Data Studio.

Nice to have

• Professional background in B2B SaaS or fintech environments.
• Previous experience with complex product marketing.

Culture & Benefits

• Focus on measurable impact and data-driven decision making.
• Opportunity to work across product, sales, and creative teams.
• Exposure to cutting-edge fintech growth strategies.