Marketing Technologist (Analytics)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Marketing Technologist (Analytics): Owning the global tracking infrastructure and analytics configuration across company web properties with an accent on GTM architecture, GA4 performance, and CRM integration. Focus on ensuring privacy-compliant measurement, building data-driven dashboards, and validating cross-platform marketing data quality.
Location: Cape Town, South Africa (Onsite role)
Company
is a leading global provider of language services and technology solutions, supporting 4,000+ organizations with multilingual content management and business services.
What you will do
- Own the end-to-end lifecycle of tag implementation via Google Tag Manager and hard-coded website tags.
- Configure and maintain GA4 properties, including custom dimensions, events, and cross-domain tracking.
- Manage integrations between web analytics and CRM systems like Salesforce and Pardot.
- Build and maintain Tableau dashboards to surface tracking performance and funnel health metrics.
- Ensure tracking compliance with GDPR and ePrivacy regulations across all global markets.
- Monitor organic search performance through Google Search Console to validate traffic quality and site health.
Requirements
- 3–5 years of experience in tag implementation, marketing analytics, or digital data roles.
- Advanced expertise in Google Tag Manager including custom HTML and data layer design.
- Strong proficiency in GA4 event schema design and conversion configuration.
- Hands-on experience with Salesforce or HubSpot for tracking integrations and attribution.
- Working proficiency in HTML and JavaScript for custom tagging and validation.
- Familiarity with GDPR, ePrivacy, and consent-based tag firing strategies.
Nice to have
- Experience with server-side tagging solutions like sGTM or Stape.
- Knowledge of additional analytics platforms such as Adobe Analytics or Mixpanel.
- Familiarity with technical SEO tools like Semrush or Ahrefs.
- Experience working in a global, multi-site enterprise environment.
Culture & Benefits
- Opportunity to work within a large global organization with offices worldwide.
- Exposure to high-scale digital infrastructure and complex marketing automation workflows.
- Professional environment with a focus on data-driven decision-making and quality.
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