Marketing Technologist (Contractor, GTM/GA4)

Location: Cape Town, South Africa

Company

hirify.global operates a global network of offices and digital properties.

What you will do

• Own end-to-end Google Tag Manager implementation across global websites and landing pages, including custom HTML tags, triggers, variables, and data layer architecture.
• Configure and maintain GA4 properties, events, conversions, custom dimensions and metrics, cross-domain tracking, enhanced conversions, and offline conversion workflows.
• Implement form tracking and maintain accurate UTM, source, medium, campaign, and lead attribution across websites, Salesforce/Pardot, Google Ads, and GA4.
• Build Tableau dashboards covering tracking performance, funnel health, and data quality.
• Maintain consent-based tracking aligned with GDPR, ePrivacy, and regional data protection requirements.
• Analyze Google Search Console performance, indexing, crawlability, Core Web Vitals, and technical SEO signals across global properties.

Requirements

• Location: Cape Town, South Africa.
• 3–5 years of experience in tag implementation, marketing analytics, or digital marketing data roles.
• Advanced hands-on Google Tag Manager expertise, including custom HTML, JavaScript variables, triggers, data layer design, and debugging.
• Strong GA4 experience covering event schema design, conversions, audiences, custom dimensions and metrics, and cross-domain tracking.
• Experience with Google Ads enhanced conversions, offline conversion imports, Salesforce/Pardot or HubSpot, Tableau, form tracking, UTM frameworks, and attribution.
• Working knowledge of HTML, JavaScript, Google Search Console, GDPR, ePrivacy, and consent-based tag firing.

Nice to have

• Experience in a global, multi-site enterprise environment with regional domains or subdomains.
• Exposure to Adobe Analytics, Snowplow, Mixpanel, server-side tagging, or marketing automation workflows.
• Experience with Screaming Frog, Semrush, Ahrefs, lead scoring, lifecycle management, or relevant Google certifications.

Culture & Benefits

• Collaboration with paid media, SEO, web development, CRM, and marketing operations teams globally.
• Responsibility for internal training and documentation on tracking, GTM usage, and data layer standards.
• Opportunity to act as a measurement subject matter expert for attribution, conversion definitions, and reporting methodology.