Creative Marketing Manager (RnD)

TL;DR

Creative Marketing Manager (RnD): Leading the creative direction and building a high-performing production system for mobile app ad campaigns with an accent on data-driven hypothesis testing and performance optimization. Focus on designing scalable processes, managing the creative lifecycle from ideation to execution, and driving growth in competitive niche markets.

Company

A tech company focused on developing mobile lifestyle and pet care products that help people connect meaningfully.

What you will do

• Develop high-performance ad concepts for Meta, Google, AppLovin, and TikTok.
• Create detailed ad briefs for motion and graphic design teams.
• Manage the full cycle of UGC creatives, including scripting and ideation.
• Conduct thorough competitor ad analysis to identify market opportunities.
• Analyze campaign performance data to generate actionable insights for scaling.
• Collaborate with growth, user acquisition, and analytics teams to improve funnel metrics.

Requirements

• 1+ years of experience in a similar creative marketing role.
• Solid understanding of ad performance metrics and network mechanics.
• Proven experience working with UGC creatives from ideation through execution.
• Ability to derive data-driven hypotheses from performance reports.
• Strong communication skills and passion for social media trends.
• English proficiency: B2 or higher required.

Nice to have

• Experience with AI-driven marketing tools.
• Background in social media advertising for subscription-based mobile apps.

Culture & Benefits

• Unlimited time-off policy.
• Flexibility to choose between remote or hybrid work environments.
• Comprehensive health insurance and 100% sick leave compensation.
• Budgets for sport, education, psychologists, and language courses.
• Regular international team buildings and offsites in locations like Spain, Italy, and Poland.

Hiring process

• HR interview, followed by a test task.
• Technical and team fit interviews.