TL;DR
Senior User Acquisition Manager (Adtech): Managing and scaling paid mobile app acquisition campaigns across various platforms with an accent on maximizing ROAS and user quality. Focus on building and testing ad creatives and funnels, implementing attribution strategies, and tracking KPIs to drive sustainable growth.
Location: Fully Remote with highly flexible hours.
Company
hirify.global is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month.
What you will do
- Manage and scale paid mobile app acquisition campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
- Allocate and optimise large budgets to maximise ROAS and user quality.
- Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
- Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
- Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
- Manage agency and platform relationships, leveraging beta programme access.
Requirements
- 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
- Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
- Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
- Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.
- Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
- Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
Culture & Benefits
- Play a central role in scaling a global creative brand.
- Fully Remote with highly flexible hours.
- High-impact, high-ownership role with a lean, ambitious team.
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