Director of Retail, Specs (AR)

TL;DR

Director of Retail, Specs (AR): Scaling a global omnichannel retail strategy for AR hardware with an accent on physical-digital integration, luxury-level service, and operational excellence. Focus on building the retail ecosystem from the ground up, including flagship strategy, inventory operations, and creating immersive community experiences.

Location: Must be based in Los Angeles; role requires 4+ days per week in the office

Company

Snap Inc. is a technology company building products that empower people to express themselves, live in the moment, and connect with the world through its visual messaging app, augmented reality platform, and AR glasses.

What you will do

• Build the end-to-end global retail strategy integrating physical and digital touchpoints.
• Define the omnichannel model including store formats, pop-ups, and community hubs.
• Establish retail KPIs and data dashboards to track conversion, revenue, and customer satisfaction.
• Design iconic in-store experiences focusing on high-touch education and product demonstrations.
• Develop and implement training programs to ensure consistent luxury-level service standards.
• Lead and scale a global retail organization, fostering an inclusive and high-performing team.

Requirements

• 10+ years in retail leadership within tech, luxury, or experiential retail.
• 5+ years of experience in team management.
• Proven experience scaling omnichannel retail for innovative brands.
• Strong strategic instincts paired with hands-on operational discipline.
• Expertise in creating high-touch, immersive education and storytelling environments.
• Ability to lead cross-functional teams and influence senior leadership.

Culture & Benefits

• Comprehensive medical, emotional, and mental health support programs.
• Paid parental leave and benefits structured for individual and family needs.
• Compensation packages designed to share in the long-term success of the company.
• Dynamic, collaborative, and inclusive work environment with a "default together" office culture.