обновлено 10 дней назад
Senior Machine Learning Scientist (Advertising Incrementality)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Machine Learning Scientist (Advertising Incrementality) (Machine Learning/AdTech): Measuring advertising incrementality across traffic types, creatives, and users while improving campaign efficiency through machine learning and AI automation with an accent on causal inference, experimentation, and digital advertising measurement. Focus on designing online experiments, comparing measurement methodologies, and building scalable solutions with product, backend, and frontend stakeholders.
Location: Taipei, Taiwan
Company
is a SaaS company that applies artificial intelligence to business decision-making and develops software for improving business ROI.
What you will do
- Measure advertising incrementality across traffic types, creatives, and user segments.
- Improve campaign efficiency by applying machine learning models and AI automation to high-incrementality combinations.
- Use scientific methods to improve advertising measurement.
- Design and run online experiments to improve advertising effectiveness.
- Own projects independently and collaborate with product, backend, and frontend stakeholders to deliver measurement solutions for customers.
Requirements
- Master’s or PhD degree in Computer Science, Machine Learning, Statistics, Econometrics, or a related field.
- 3+ years of industry experience with causal inference, incrementality, marketing mix modeling, or other measurement solutions in digital advertising.
- Understanding of the assumptions and differences among advertising measurement methods.
- Proficiency in Python and SQL.
- Experience with modern machine learning frameworks such as PyTorch or TensorFlow.
- Strong ownership and collaboration skills.
Culture & Benefits
- Work on a programmatic advertising platform operating at multi-million queries per second scale.
- Contribute to proprietary deep learning models for bidding, pricing, and personalized content delivery.
- Collaborate across product, backend, and frontend functions.
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