Senior Copywriter (Marketing)

TL;DR

Senior Copywriter (Marketing): Developing and realizing creative 360° campaign concepts for automotive clients with an accent on digital platform integration and brand tonality. Focus on crafting high-level copy, presenting creative concepts to internal stakeholders, and leading cross-functional teams to ensure effective communication strategies.

Location: Based in Frankfurt am Main, Germany (Hybrid role)

Company

An international marketing and communications network serving global automotive brands with a focus on challenger-minded strategies.

What you will do

• Develop creative and functional concepts aligned with 360° campaign strategies.
• Write high-quality copy for digital platforms, film scripts, and promotional materials.
• Present creative concepts to internal stakeholders and brand clients.
• Brief third parties during the production process to ensure creative vision.
• Partner with cross-functional teams to ensure collaboration and knowledge sharing.
• Support measurement frameworks to improve campaign consistency across European markets.

Requirements

• 5+ years of experience in agency or digital marketing environments.
• Excellent proficiency in the German language is required.
• Proven leadership qualities and conceptual development expertise.
• Deep understanding of digital technology and communication performance.
• Ability to adapt copy style across various campaign formats and channels.

Nice to have

• Experience mentoring local creative teams.
• Strong background in full-funnel strategy development.

Culture & Benefits

• Hybrid work model with office attendance flexibility (Mondays/Fridays from home).
• International and inclusive team environment.
• Career development programs and professional growth training.
• Pet-friendly office space with ergonomic workstations.
• Wellness support including mental health app subscriptions and gym membership contributions.
• Additional perks: meal vouchers and fresh fruit baskets.