TL;DR
YouTube Channel Manager (Media): Managing and optimizing video content performance for Capital and Capital Buzz with an accent on packaging, metadata strategy, and audience growth. Focus on analyzing retention metrics, improving click-through rates, and driving actionable feedback for creative teams to maximize discoverability in a competitive landscape.
Location: Must be based in London, UK (Leicester Square office)
Company
hirify.global is a major media and entertainment company operating diverse platforms and radio stations.
What you will do
- Own the creation and optimization of thumbnails and titles to maximize discoverability.
- Lead the SEO and metadata strategy across all uploads.
- Analyze performance metrics including CTR, retention, and traffic sources to guide editorial decisions.
- Provide actionable feedback loops to producers and editors to improve format structure and viewer engagement.
- Support channel growth strategies and monitor subscription performance.
- Stay ahead of algorithm changes and platform trends to proactively adapt channel strategy.
Requirements
- Understanding of YouTube recommendation and browse behavior
- Experience managing or growing a YouTube channel
- Proven ability to create effective thumbnails and titles
- Confidence analyzing performance data and translating it into strategic decisions
- Familiarity with audience growth and subscription behavior
- Ability to collaborate with creative teams while guiding performance strategy
Culture & Benefits
- Inclusive workplace culture celebrating diversity
- Opportunity to influence content reach for millions of viewers
- Direct involvement in high-impact data-driven strategy
- Collaborative environment working with creative producers and editors
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