Описание вакансии
#vacancy
Senior Google Ads Specialist
An international performance marketing company is looking for a Senior Google Ads Specialist to lead and scale its paid search activities. This role involves strategic ownership of the Google Ads channel, campaign optimisation, and mentoring junior team members.
On-site: Paphos/Nicosia (Cyprus)
Full-time
Responsibilities:
- Take full ownership of the Google Ads channel and align strategy with business goals
- Plan, launch, and optimise high-impact Search campaigns, as well as cross-channel campaigns (Display, Shopping, Performance Max, YouTube, Remarketing)
- Design scalable campaign structures, bidding strategies, and targeting models
- Analyse performance data to optimise budgets and improve ROI
- Conduct in-depth audits and provide strategic recommendations
- Mentor junior specialists and ensure best practices across campaigns
- Lead A/B testing initiatives across creatives, landing pages, and structures
- Collaborate with leadership and cross-functional teams
- Stay updated on platform changes, trends, and innovations
- Resolve complex tracking, compliance, and delivery issues
Requirements:
- 4-5+ years of hands-on experience managing Google Ads in performance-driven environments
- Valid Google Ads certifications (advanced certifications are a plus)
- Strong expertise in advanced campaign structures, bidding strategies, and multi-channel planning
- Experience with automation tools (Ads Scripts, API workflows, Ads Editor)
- Deep understanding of tracking, measurement, attribution models, Google Analytics 4, and Google Tag Manager
- Proven experience managing substantial advertising budgets
- Previous mentoring or leadership experience
- Strong analytical skills with advanced Excel/Google Sheets proficiency
- Experience with analytics/reporting tools (e.g., SQL, Tableau, Looker) is a plus
- Familiarity with PPC/SEO tools such as SEMrush, Ahrefs, and Similarweb
- Solid understanding of CRO, user behaviour, and landing page optimisation
- Strong communication skills and fluent English (additional languages are a plus)
What’s Offered:
- Competitive fixed monthly salary (3000-5000 euro)
- Performance-based bonus scheme
- Monday–Friday schedule (9:00–17:00) with flexible start and finish times
- Up to 25 days of annual leave plus 5 sick days
- Provident Fund scheme
- Access to industry conferences and learning resources
- Supportive environment with clear career growth opportunities
- Support with obtaining a work visa in Cyprus if required
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