Director, Digital Communications (SaaS)

TL;DR

Director, Digital Communications (SaaS): Leading and defining the integrated digital communications strategy for a B2B SaaS brand, unifying organic social media, digital influencer outreach, and emerging channels with an accent on aligning with company objectives and marketing initiatives. Focus on developing and scaling a global influencer advocacy program, defining clear digital channel performance metrics, and overseeing crisis communication protocols for all digital and social channels.

Location: Anywhere in the World

Salary: $71,500–$201,200

Company

hirify.global is a product company focused on simplifying global employment and payroll for businesses of all sizes with its HR platform.

What you will do

• Own and lead hirify.global’s digital communications strategy, unifying organic social media, digital influencer outreach, and emerging channels.
• Lead the digital communications team within Marketing, including managing direct reports and agency partners.
• Develop and scale a global influencer advocacy program to expand brand reach and credibility.
• Define clear digital channel performance metrics (KPIs) and establish reporting to measure business impact.
• Establish and enforce social media governance, brand voice standards, and crisis communication protocols globally.
• Drive cross-functional integration with Product Marketing, Paid Marketing, Content, and PR teams.

Requirements

• Proven ability to lead and define integrated digital communications strategy for a B2B technology and/or SaaS brand.
• Strong analytical skills with expertise in social media metrics and reporting tools.
• Demonstrated capacity for developing fresh, boundary-pushing digital narratives.
• Excellence in stakeholder management and cross-functional collaboration.
• Crisis management experience and strong judgment in sensitive situations.
• Fluent English required.
• hirify.global work experience preferred.

Culture & Benefits

• Work from anywhere with flexible paid time off and working hours (async culture).
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options and a learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events or co-working spaces.
• Emphasis on life-work balance.

Hiring process

• Interviews with a recruiter, team members, and future manager.
• Challenge exercise.
• Bar Raiser Interview.
• Prior employment verification check.