Director Of Social (Marketing)

TL;DR

Director of Social (Marketing): Leading the integrated digital communications strategy for a global HR platform with an accent on organic social media, influencer advocacy, and digital brand authority. Focus on scaling global social initiatives, establishing data-driven KPIs, and enforcing brand voice standards across emerging digital channels.

Location: Global (hirify.global)

Salary: $71,500 – $201,200 USD

Company

hirify.global is a global HR platform enabling companies to recruit, pay, and manage distributed teams worldwide through an asynchronous work culture.

What you will do

• Define and lead the global digital communications strategy across organic social media and influencer channels.
• Manage the digital communications team, including direct reports and external agency partners.
• Develop and scale a global influencer advocacy program to enhance brand reach.
• Establish clear performance metrics (KPIs) and reporting structures to measure business impact.
• Oversee crisis communication protocols for all social and digital channels.
• Collaborate cross-functionally with Product Marketing, PR, and Content teams to align digital initiatives with business goals.

Requirements

• Fluent English proficiency required.
• Proven leadership in digital communications for B2B technology or SaaS brands.
• Strong analytical skills in social media metrics and reporting tools.
• Experience in crisis management and strategic stakeholder alignment.
• Capability to develop boundary-pushing digital narratives and brand standards.
• Demonstrated experience in cross-functional collaboration within a global environment.

Culture & Benefits

• Global hirify.global work culture with asynchronous scheduling.
• Flexible paid time off and flexible working hours.
• 16 weeks of paid parental leave.
• Stock options and comprehensive local benefits.
• Dedicated learning budget and home office/IT equipment allowance.
• Support for local in-person social events or co-working spaces.

Hiring process

• Interviews with recruiter and team members.
• Challenge exercise.
• Interview with future manager and Bar Raiser interview.
• Prior employment verification check.