Senior Programmatic Media Buyer (RTB)

#vacancy

Senior Programmatic Media Buyer (RTB)

An international performance marketing company is seeking a Senior Programmatic Media Buyer (RTB) to lead high-budget campaigns and contribute to the development of its programmatic strategy. This role requires strong technical expertise, strategic thinking, and the ability to mentor junior team members.

On-site: Paphos/Nicosia (Cyprus)
Full-time

Responsibilities:

- Plan, launch, and optimise large-scale RTB/programmatic campaigns across multiple ad networks
- Manage various ad formats including Banner, Native, Pre-roll, Push, and Pop-under
- Develop advanced bidding strategies, audience segmentation frameworks, and scaling approaches
- Perform daily optimisation to maximise ROI and long-term growth
- Conduct in-depth performance analysis to identify trends and new opportunities
- Forecast results, manage pacing, and scale budgets effectively
- Support tracking architecture and advanced measurement setups, including Google Analytics 4, postback URLs, custom events, and attribution models
- Mentor junior buyers and provide guidance on best practices
- Collaborate with creative teams to develop data-driven testing strategies
- Present insights and strategic recommendations to leadership
- Identify opportunities for automation and workflow improvements

Requirements:

- 5+ years of hands-on experience in programmatic media buying (RTB)
- Strong experience working with multiple major ad networks and diverse ad formats
- Proven track record managing large budgets and delivering strong ROI on CPC/CPM campaigns
- Deep understanding of RTB auction dynamics, bidding logic, audience segmentation, and multi-channel environments
- Experience with complex tracking setups (postbacks, server-to-server tracking, attribution analytics)
- Strong analytical skills with advanced Excel/Google Sheets proficiency
- Experience with reporting tools such as Tableau and Microsoft Power BI is a plus
- Experience with SQL, BigQuery, or similar tools is a strong advantage
- Excellent communication and presentation skills
- Strong organisational skills with the ability to manage multiple projects
- English proficiency at B2 level or higher

Benefits:

Compensation:
- Salary range: €3,000–€5,000 per month (depending on experience and interview results)
- Performance-based bonus scheme

What’s Offered:
- Monday–Friday schedule (9:00–17:00) with flexible start and finish times
- Up to 25 days of annual leave plus 5 sick days
- Provident Fund scheme
- Access to industry conferences and learning resources
- Supportive environment with clear career growth opportunities
- Support with obtaining a work visa in Cyprus if required