Marketing Business Analyst (Web3)

TL;DR

Marketing Business Analyst (Web3): Analyzing marketing campaign performance and customer behavior to identify trends and optimize operations for a global blockchain ecosystem with an accent on data-driven decision-making and statistical validity. Focus on developing marketing dashboards, segmentation analysis, and building long-term data monitoring frameworks to support business growth in the APAC region.

Location: Remote (APAC focus)

Company

hirify.global is a leading global blockchain ecosystem operating the world's largest cryptocurrency exchange by trading volume, providing a wide range of digital asset products and financial services.

What you will do

• Analyze marketing campaign performance, customer behavior, and market trends to identify risks and growth opportunities.
• Maintain marketing dashboards and reports to track key performance indicators and return on investment.
• Collaborate with marketing teams to define data requirements and support strategic decision-making.
• Conduct competitor analysis and market research to refine overall marketing strategies.
• Utilize data visualization tools to present complex insights clearly to key stakeholders.
• Establish data monitoring systems and operational frameworks to evaluate marketing activities with statistical rigor.

Requirements

• Bachelor’s degree in Statistics, Mathematics, or a related quantitative field.
• Proven professional experience in marketing analysis or business intelligence roles.
• Proficiency in data analysis tools including SQL, Excel, and visualization platforms like Tableau or Power BI.
• Strong analytical ability to interpret and translate complex data sets into actionable business suggestions.
• Bilingual English and Mandarin required for coordination with overseas partners.
• Knowledge of digital marketing metrics and channel performance analysis.

Nice to have

• Experience with statistical software or programming languages such as Python or R.
• Fluency in additional languages relevant to the APAC region.

Culture & Benefits

• Opportunity to work within a flat, user-centric organizational structure.
• Autonomy in tackling fast-paced, innovative projects within the blockchain industry.
• Competitive compensation packages and company benefits.
• Flexible work-from-home arrangement.
• Commitment to a diverse, inclusive workforce and equal opportunity employment.