Loyalty Program Marketing Team Leader

TL;DR

Loyalty Program Marketing Team Leader (Marketing): Designing and managing comprehensive loyalty programs to enhance customer engagement and retention with an accent on data-driven decision-making and cross-functional collaboration. Focus on building personalized reward strategies, optimizing program performance, and managing budgets to drive incremental revenue.

Location: Must be based in or be able to relocate to Limassol, Cyprus

Company

A global ride-hailing and multi-service platform challenging injustice with a mission to positively impact 1 billion lives by 2030.

What you will do

• Design and implement comprehensive loyalty programs aligned with global strategic goals.
• Develop strategies to improve customer engagement and retention through personalized rewards.
• Analyze customer data to identify trends and opportunities for program optimization.
• Collaborate with marketing, product, and analytics teams to integrate loyalty initiatives.
• Monitor performance metrics including ROI, customer satisfaction, and retention rates.
• Manage the loyalty program budget and ensure regulatory compliance.

Requirements

• Minimum 5 years of experience in loyalty program or retention strategy management.
• Proven track record of leading complex projects and managing cross-functional teams.
• Strong analytical skills and proficiency in CRM and loyalty management systems.
• In-depth understanding of customer segmentation and loyalty trends.
• Excellent communication and interpersonal skills.
• Must be based in or willing to relocate to Limassol, Cyprus.

Culture & Benefits

• Health insurance with oncology coverage and life insurance.
• Hybrid work mode with a flexible schedule.
• Relocation package provided for candidates from other regions.
• Professional counseling services covering psychological, financial, and legal support.
• Diverse internal training programs with partial or full funding for additional courses.