Director, Product Management (Fintech)

TL;DR

Director, Product Management (Fintech): Defining go-to-market strategy and executing the product vision and strategy across product lines, leading growth, and revenue performance. Focus on defining channel-specific strategies, shaping market positioning, and leading cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement.

Location: Hybrid (8 days/month) in North York, Canada

Salary: $150,900.00 - $252,750.00 CAD

Company

hirify.global Tax & Accounting (TAA) provides tax preparation and compliance solutions.

What you will do

• Define and communicate the product vision aligned with company objectives.
• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities.
• Define and lead channel-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total segment growth.
• Build strong partnerships with re-sale store leaders and partner managers to align product offerings, pricing strategies, and growth incentives.
• Understand tax preparer personas, regional needs, and seasonal buying behavior through direct engagement and VOC programs.
• Manage and coach a small team of commercially focused product managers or analysts.

Requirements

• Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred.
• 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets.
• Experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models.
• Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus.
• Experience working with re-sale stores, franchise networks, or indirect channel partners is strongly preferred.
• Strategic thinker with strong commercial instincts and P&L accountability.

Culture & Benefits

• Normal office environment.
• This role is eligible for Bonus.