Marketing Manager (SaaS)

TL;DR

Marketing Manager (SaaS): Designing and executing digital marketing strategies to increase customer engagement, adoption, retention, and advocacy. Focus on automation, content, and analytics to deliver personalized customer experience that drives long-term customer value.

Location: Headquarters: Miami, FL

Salary: $90,000

Company

hirify.global is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI.

What you will do

• Develop and implement digital marketing strategies tailored to each stage of the customer lifecycle (retention, advocacy).
• Plan, execute, and optimize multi-channel digital campaigns, including email marketing, paid/organic media, webinars, and personalized web content.
• Utilize CRM (e.g., Salesforce/Webflow/Hubspot) and marketing automation platforms (e.g., Marketo) to create automated nurture sequences and personalized communications.
• Develop customer-focused content alongside product marketing leads (case studies, newsletters, webinars) that highlights user success and drives adoption.
• Leverage AI-driven personalization and analytics tools to track engagement, measure ROI, and optimize customer journeys.
• Partner with Customer Success, Product, and Sales teams to create targeted campaigns that reduce churn and support expansion.

Requirements

• 3–5+ years of experience in digital marketing, with a focus on customer marketing, lifecycle marketing, or retention marketing, preferably in B2B SaaS or technology.
• Hands-on experience with CRM tools (Salesforce) and knowledge or experience with marketing automation platforms (Marketo, Webflow, Hubspot).
• Strong analytical abilities with experience measuring engagement metrics (CTR, Open Rates, ROI) and using Google Analytics.
• Exceptional verbal and written communication skills, with the ability to translate complex technology concepts into engaging content.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Passion for emerging technologies and AI, with a willingness to experiment with new MarTech tools.
• Ability to think like the user and anticipate their needs.
• Highly organized, capable of managing multiple projects simultaneously.
• Flexible and adaptive to change in a fast-paced environment.

Culture & Benefits

• hirify.global provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.