Sports Partnerships Marketing Manager

TL;DR

Sports Partnerships Marketing Manager: Defining and delivering co-branded, performance-driven marketing activity across the annual calendar. Focus on building strong partner relationships, leveraging first-party data to define partner marketing strategies, and identifying opportunities for media innovation to drive sales and performance.

Location: London, England, United Kingdom. Flexible, hybrid working model.

Company

hirify.global is the team behind digital retailer Very with a purpose of helping families get more out of life.

What you will do

• Define joint business plans, event plans, and marketing strategies with partners.
• Build strong relationships with global brand partners, evolving interactions from transactional to strategic long-term partnerships.
• Maximise partner investment through data-led pitches and identifying opportunities for innovation.
• Build best-in-class briefs, delivering on high-impact, high-performing creative.
• Apply strong data literacy to translate first-party data and post-campaign analytics into actionable insights for partners.
• Monitor campaign effectiveness by tracking key metrics and collaborating with campaign activation teams to optimise campaigns.

Requirements

• Proven experience in combining first-party insights with creative thinking to build commercially successful propositions.
• Deep experience in Sports marketing is required, with a strong understanding of the sports audience and category trends.
• Broad base of retail media and marketing experience across the full funnel.
• Experience in building high-value, collaborative relationships with global sports brands and external agencies.
• Strong stakeholder management skills and solid financial acumen.
• Expertise in delivering best-in-class creative execution.

Culture & Benefits

• Flexible, hybrid working model.
• Inclusive culture and environment.
• £1,000 flexible benefits allowance.
• 30 days holiday + bank holidays.
• Bonus potential (performance and business-related).
• Up to 25% discount on Very.co.uk.

Hiring process

• 1st stage - An informal 30-45 minute video call with the hiring team.
• 2nd Stage – A one-hour formal task-based interview.