Asia Marketing & PR Manager

TL;DR

Asia Marketing & PR Manager: Driving brand expansion into East Asia by transforming organic social media presence into a structured growth engine with an accent on localized content strategies and PR relations. Focus on building the department from scratch, managing KOL/KOC ecosystems, and bridging Mediterranean brand essence with Asian digital platforms like Xiaohongshu, Douyin, and Naver.

Location: Must be based in or willing to relocate to Barcelona, Spain

Company

A sustainable fashion brand based in Barcelona that operates on an innovative on-demand production model to minimize industry waste.

What you will do

• Lead and manage official presence on key Asian platforms including Xiaohongshu, Douyin, Weibo, Naver, and KakaoTalk.
• Adapt global campaign assets to ensure cultural relevance for East Asian audiences.
• Build and maintain relationships with top-tier fashion editors at influential Asian media outlets.
• Identify and manage high-impact collaborations with influencers and key opinion consumers.
• Monitor KPIs related to engagement, follower growth, and traffic conversion to report on market performance.
• Brief creative and product teams on market-specific needs and trends.

Requirements

• Native-level Mandarin or Korean (bilingualism is a significant advantage).
• Professional proficiency in English.
• 3-5 years of experience in digital marketing or social media specifically for the Asian market.
• Deep hands-on expertise with Asian platform algorithms and content formats.
• Ability to perform basic photo and video editing for localized content.
• Must be located in or willing to relocate to Barcelona.

Nice to have

• Background in fashion, accessories, or sustainable lifestyle brands.
• Established PR network with Asian fashion journalists and media outlets.

Culture & Benefits

• Hybrid work model with flexible working hours.
• Company focus on sustainability, gender equality, and diversity.
• Significant product discounts up to 70% for employees and friends.
• Mental health support initiatives and paid disconnect days.
• Office located in the vibrant Gràcia district of Barcelona.
• Summer intensive schedule during July and August.