Senior CRM Manager (iGaming)

Senior CRM Manager

Rocks Partners is looking for a strong CRM Manager with 2+ years of experience in iGaming to develop strategies, automate campaigns, and increase engagement through segmentation and gamification (Smartico experience is a plus). Candidates must be proficient in CRM platforms, BI tools, and have at least B2 level English.

📌 Responsibilities:

- Own the CRM strategy: design, execute, and optimize multi-channel lifecycle campaigns (email, SMS, push, inbox, pop-ups) to drive player engagement, retention, and reactivation;
- Develop advanced segmentation and personalization strategies using behavioral, transactional, and lifecycle data to deliver highly targeted communications;
- Leverage gamification (missions, tournaments, wheels, points shops, etc.) to boost player activity and long-term loyalty;
- Monitor and analyze campaign performance (OR, CTR, CR, DR, Bounce), and translate insights into actionable improvements, including A/B and multivariate testing;
- Maximize conversions across key stages of the player journey, ensuring optimized onboarding, deposit, and retention flows;
- Design communication flows and customer journeys, including trigger-based automations and reactivation programs.

📌 Requirements:

- 3+ years of experience in the iGaming industry;
- English proficiency at B2+ level;
- Strong command of CRM platforms (Customer.io, Optimove, Symplify, Smartico, etc.);
- Data-driven mindset with hands-on experience in segmentation, KPIs, and BI tools (SQL, Tableau, Power BI);
- Proven success in designing and launching gamification features.

📌 Conditions:

- Flexible schedule, no bureaucracy;
- Real earning potential;
- Opportunity to grow;
- Work with large budgets and international markets;
- Dynamic team, experience sharing, fast pace.

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