Head Of Product Marketing (Medtech)

TL;DR

Head of Product Marketing (Medtech): Defining and executing the conversion and retention strategy for a high-growth digital health weight-management platform with an accent on patient journey optimization, lifecycle engagement, and LTV growth. Focus on leading the Product Growth function, driving disciplined experimentation, and translating behavioral insights into high-converting digital product experiences.

Location: New South Wales, Australia (Hybrid)

Company

A mission-driven healthcare company focused on providing end-to-end long-term care for chronic conditions through a patient-centric digital platform.

What you will do

• Define and lead the end-to-end roadmap for conversion, onboarding, and lifecycle retention.
• Lead and mentor a high-performing team of designers, copywriters, and growth strategists.
• Analyze behavioral data and patient insights to map friction points and improve key touchpoints.
• Partner with Engineering and Growth teams to deliver intuitive, high-converting digital product experiences.
• Establish rigorous experimentation frameworks, prioritization logic, and performance reporting standards.
• Own commercial metrics including conversion rates, retention, and LTV.

Requirements

• 6+ years of experience in product growth, CRO, or retention in high-growth environments.
• Demonstrated success in owning and improving core conversion and retention metrics at scale.
• Deep understanding of UX, copy, and behavioral psychology principles.
• Strong analytical ability and comfort managing commercial KPIs.
• Experience leading and developing cross-functional teams.
• Clear and structured communication skills suitable for senior leadership.

Culture & Benefits

• Equity ownership in the company.
• Annual professional development budget and mentorship programs.
• Generous parental leave policy (20 weeks paid for primary carers).
• Regular performance and compensation reviews.
• Supportive environment with a focus on work-life balance and flexible working hours.
• Company perks including health allowances, social clubs, and team events.