Marketing Director (Adtech)

TL;DR

Marketing Director (Adtech): Leading marketing initiatives to elevate brand presence and execute comprehensive marketing strategies aligned with business objectives, driving revenue growth, and enhancing customer engagement. Focus on inspiring and managing a high-performing marketing team, navigating complex market dynamics, and making data-driven decisions for measurable impact.

Location: Must be based in the UK

Company

hirify.global is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth.

What you will do

• Develop and manage a multi-channel marketing strategy aligned with company goals for brand positioning, customer acquisition, retention, and growth.
• Identify market opportunities, anticipate trends, and leverage competitive intelligence to inform strategic decisions.
• Lead, mentor, and develop a high-performing marketing team.
• Oversee the consistent application of brand identity, voice, and messaging.
• Direct the strategy for all digital marketing channels.
• Define and oversee the content strategy, ensuring the creation of high-quality, engaging, and relevant content.

Requirements

• Progressive experience in marketing leadership, overseeing teams and strategic initiatives.
• Proven track record of developing and executing successful marketing strategies that have driven measurable business growth.
• Deep expertise across a wide range of marketing disciplines, including digital marketing, content marketing, brand management, and analytics.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Exceptional written and verbal communication skills.
• Experience with marketing automation platforms and CRM systems.

Nice to have

• Master's degree (MBA) or equivalent advanced degree.
• Experience in a similar B2B/B2C environment.
• Proficiency with advanced analytics tools and business intelligence platforms.
• Experience working with international markets or global campaigns.
• A portfolio or examples of successful marketing campaigns or strategies implemented.

Culture & Benefits

• Investment in employees to help them do their best work and commitment to employee growth.
• Tap into the global hirify.global & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.