Marketing Specialist

TL;DR

Marketing Specialist (Marketing): Lead campaign execution, content creation, and lead generation for North American automotive dealership marketing programs with an accent on multi-channel campaign optimization and sales enablement. Focus on developing data-driven marketing strategies, managing budgets, and collaborating cross-functionally to drive measurable B2B growth.

Location: Mitikah, United States

Company

hirify.global is a global leader in data and software services transforming vehicle lifecycle touchpoints into connected digital experiences with a presence in over 120 countries.

What you will do

• Develop and optimize multi-channel marketing campaigns to drive awareness and lead generation for Dealer Solutions.
• Use data, A/B testing, and analytics to improve campaign effectiveness and ROI.
• Translate go-to-market strategies into high-performing marketing plans and sales enablement tools.
• Create compelling marketing content aligned to the dealer buyer journey.
• Collaborate cross-functionally with sales, product, and marketing teams to manage campaign execution and reporting.
• Maintain insights into dealer and market challenges to ensure campaign relevance.

Requirements

• Location: United States (Mitikah)
• 6 to 8 years of B2B marketing experience with focus on content, lead generation, and sales enablement.
• Proven ability to execute performance marketing campaigns across email, paid media, and website optimization.
• Strong analytical skills with experience measuring and optimizing marketing KPIs.
• Ability to collaborate in a fast-paced, matrixed organization and manage multiple initiatives.
• Willingness to travel occasionally for industry events and meetings.

Culture & Benefits

• Opportunity to shape vehicle technology marketing for a global leader.
• Collaborative and innovative work environment.
• Career advancement and growth opportunities.