Email Marketing Specialist

TL;DR

Email Marketing Specialist (Fintech): Plan, execute, and optimize lifecycle communication campaigns across email, push notifications, and in-app messaging with an accent on customer segmentation, behavioral triggers, and data-driven insights. Focus on designing automated customer journeys, running A/B tests, and collaborating cross-functionally to enhance user engagement and retention.

Location: Must have appropriate rights and documentation for employment in Cyprus, hybrid work mode available.

Company

hirify.global is a leading global provider of margin and deliverable Foreign Exchange, CFDs, and Financial Spread betting, operating with offices in six regions and investing heavily in trading technology.

What you will do

• Create, build, and launch lifecycle campaigns across email, push notifications, and in-app messaging.
• Use customer segmentation and behavioral triggers to deliver personalized communications.
• Plan and maintain automated customer journeys to drive onboarding, engagement, conversion, and reactivation.
• Run A/B and multivariate tests to improve campaign performance.
• Analyze customer behavior and campaign data to inform communication strategies.
• Collaborate with product, marketing, content, and data teams to align messaging with business goals.

Requirements

• 2–4 years experience in CRM, lifecycle marketing, or client communications.
• Hands-on experience with email templates, push notifications, in-app messaging, and customer journeys.
• HTML/CSS knowledge for message formatting and customization.
• Must have appropriate rights and documentation for employment in Cyprus.
• Strong analytical skills and proficiency in behavioral triggers and automation workflows.
• Excellent communication and collaboration abilities.

Culture & Benefits

• Competitive and attractive compensation.
• Extensive learning opportunities including professional training and certifications.
• 21 annual leave days, 5 paid study leave days, and 1 paid volunteer day per year.
• Health insurance provided.
• Hybrid work mode for greater flexibility.

Hiring process

• Talent Acquisition Interview (45 minutes).
• Hiring Manager Interview (1 hour).
• Head of Department Interview (30 minutes).