TL;DR
Paid Media Manager (AI): Owns and scales paid acquisition campaigns across multiple channels, focusing on optimizing for qualified signups, pipeline, and revenue. Focus on improving CAC and payback through structured experiments and collaboration with sales, lifecycle, and data teams to enhance lead quality and conversion rates.
Location: In-person with cozy offices in North Beach, San Francisco and Manhattan, New York
Company
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering.
What you will do
- Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms.
- Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks.
- Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback.
- Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights.
- Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows).
- Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream.
Requirements
- Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance.
- Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform.
- Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates.
- Experience with analytics and attribution tools.
- Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling.
- Comfortable working cross-functionally in a high-ownership, fast-paced environment.
Culture & Benefits
- Flat organization with a small, talent-dense team.
- Encourages truth-seeking, passion, and creativity.
- Enjoys spirited debate, crazy ideas, and shipping code.
- Well-stocked libraries.
- Respect for work-life balance, with flexibility.
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